Barre Forte is a dynamic barre fitness studio where people of all abilities can experience effective and empowering workouts in an environment infused with fun and positivity. Participants enjoy a low-impact 60-minute workout that burns 400-600 calories through a combination of fat burning interval training, muscle-carving strength training and isometric holds.
While Barre Forte LoHi is a new studio location, Barre Forte is not new to Colorado or as a fitness concept, and there are several marketplace competitors. Adding to PR challenges, the business announcement for the upcoming opening was publicized prior to GKC PR being hired.
Co-owners Amy O’Connell and Sarah Brittenham are experienced ultrarunners, with several impressive races under their belts, including the prestigious Leadville Trail 100. Both said that without barre they wouldn’t have been able to complete these races and fend off injury. Amy is also a mom and focused on completing regular barre classes during her pregnancy and afterward. She claimed that getting through the birth of her son would not have been possible without barre. These two unique angles had not been covered in the local press, so we decided to showcase how barre can prevent running injuries and allow for amazing physical feats such as the Leadville Trail 100 and how barre can strengthen for labor/delivery and fit into a busy mom’s lifestyle. In addition to media outreach to the local press with a focus on fitness, parenting and health media, we also coordinated private classes for potential new members.
Press coverage was secured in Westword, Just A Colorado Gal and Colorado Parent in both the print and online edition. Approximately 100 potential clients tried a Barre Forte class during the Grand Opening timeframe, which included 20 influential Yelpers and 303 Magazine writers. Soon after opening, Barre Forte had nine positive reviews posted online at Yelp and Google, and had an extremely successful opening month with member signups.
- Press Coverage: 4 articles
- Online Reach: 1.79M
- Impressions: 60.13K
- Social Shares: 301
- Hyperlinks: 6